Bachelor of Communication – Public Relations

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Bachelor of Communication – Public Relations

The bachelor degree in Communication with an emphasis in Public Relations presents studies of factors influencing individuals' decision making in the context of broader social movements facilitated by media technology. Courses in this degree reflect the need to combine these traditionally distinct categories in the face of emerging technology and communication practices. Internship and understudy programs in this program provide application level knowledge of these communication principles. A student graduating from this program will be prepared to craft messages and direct campaigns designed for current and emerging communication environments.